Certifications

These are the little milestones which i achieve on a roller coaster ride of customer engagement in digital marketing field. I am also holding M.B. A. in marketing, which help me relate traditional end of marketing with digital end, which most of digital marketer's get lack off. These skill set help me in managing customer tough points to define purchase funnels for clients, so that they get higher ROI for every penny they spend.

1. This certification by Google shows my proficiency in running PPC campaigns for clients.Successful PPC campaign can generate profit faster than any other online promotion method and can help your business grow. PPC is a great tool for reaching your target audience at the right moment and when they are ready to convert.




2. This certification by Google shows my expertise in running Display ads on platforms like YouTube, mobile app adds and web based ads with re-marketing.There are many ways to get your marketing message across; don’t underestimate the value of online display advertising. These ads are so powerful, that’s why very big brand in using it. Strategic placement of display ads is critical. Placing them on sites that are already enjoying wide patronage of your target market can make the ads relevant, personalized and timely. Don’t you remember going to a ecommerce site and after selecting a product, one ad always chase you doesn’t matter what website you visit. Those are re-marketing display ads.

3. This certification by Google reveal my expertise in analyzing web data to make data oriented decisions for businesses, which help them make more informed decisions related to their marketing budgets. Google Analytics is one excellent tool for monitoring the progress and the performance of your website, and yet only a few webmasters are using it. During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keyword brings to your website. Google Analytics will open up a world of information you probably never knew about visitors on your site.


4. I am huge supporter of inbound marketing, and I honestly believe that outbound marketing is dead. As consumers change the way they research and shop for products and services, so must we eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO, social media, and content marketing. This bandage from Hubspot shows my expertise in inbound marketing. I help businesses acquire more leads to generate more revenue.


5. With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and it’s arguably the most profitable means of marketing. Here’s why: Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media. The certification will provide a comprehensive approach to using email marketing to grow and support clients business.